Creative, Copywriting, Production, Editorial
Communicate Pfizer’s commitment to the breast cancer community, specifically to those with metastic breast cancer, through awareness and support.
Breast Cancer: A Story Half Told, is an initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer.
Produce and create a series of videos highlighting the challenges of Metastatic Breast Cancer patients.
Rooted in honest and authentic storytelling, we spent time with the patients and their families to develop a series of complimentary stories that evoked reflection and conversation.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.