Year
2016
Type
Video
Client
Pfizer
Role
Creative, Copywriting, Production, Editorial
01 The Challenge
Communicate Pfizer’s commitment to the breast cancer community, specifically to those with metastic breast cancer, through awareness and support.
Breast Cancer: A Story Half Told, is an initiative by Pfizer in partnership with advocates, patients and healthcare professionals that aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer.
02 The Gallery
03 The Solution
Produce and create a series of videos highlighting the challenges of Metastatic Breast Cancer patients.
Rooted in honest and authentic storytelling, we spent time with the patients and their families to develop a series of complimentary stories that evoked reflection and conversation.
Story Half Told was nominated for a 2016 Cannes Lion and 2016 Sabre Award.
04 Technology Used
RED
Original Music
Adobe Premiere
Adobe After Effects
ProTools
Working with Chris on multiple projects over the course of 6 years, our team has had nothing but positive experiences. From creative inception of a project through his highly-detailed knowledge and flawless implementation – Chris never disappoints. Bonus: His personal characteristics make him someone you’ll want to work with again and again.
Chong, Chris and team have created several commercials for us, handling all production stages from the initial concept to editing to final delivery. Their results have always exceeded our hopes.
Chris and team helped us understand new technologies, think through the possibilities, and implement a killer campaign for one of our most important clients.
Working with Chris was a wonderful and rewarding experience. He contributes not only unique creativity to projects but also a keen management style. I hope to have more opportunities to work with him in the future.
Chris is an example of how social media can help the nonprofit world. Their company has been generous and dedicated to us since we started working with them.
I’m impressed with how easily available they are to us, even though they have other big clients. Chris has been a great example to me. His dedication inspires me.
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