5 things every storyteller should know before starting a video project.

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Storytelling through video is an effective way to convey a message, evoke emotions and capture the attention of your audience. Whether you are creating a video for personal or professional use, there are certain things you should know to ensure that your story is told effectively. In this blog post, we’ll discuss the five things every storyteller should know before starting a video project.

‘All good ideas start out as bad ideas, that why is takes so long.”

  Stephen Spielberg

Define Your Audience

Before you start creating your video, you need to define your audience. Who are you creating the video for? What are their interests and what do they want to know? Understanding your audience will help you to tailor your story to their needs and create a video that resonates with them. By understanding your audience, you’ll be able to create a video that is engaging, informative, and memorable.

Develop Your Storyline

Every good video starts with a strong storyline. Your storyline should be clear, concise, and engaging. It should capture your audience’s attention and keep them engaged from start to finish. The key to developing a good storyline is to focus on the core message you want to convey and build a story around it. This will help you to create a video that is impactful and memorable.

Choose The Right Equipment

The equipment you choose will have a significant impact on the quality of your video. While you don’t need to have the most expensive equipment, you do need to ensure that you have the right equipment for the job. This includes a good quality camera, microphone, and lighting. Poor quality equipment can detract from your story and make your video less impactful.

Plan Your Shots

Before you start shooting your video, you need to plan your shots. This means thinking about the angles, framing, and composition of each shot. Your shots should be visually appealing and help to tell your story. Planning your shots ahead of time will also help to ensure that you capture all the footage you need and save time in the editing process

Edit Ruthlessly


Finally, when it’s time to edit your video, be ruthless. Cut out anything that doesn’t add value to your story, and keep the pacing tight. Make sure your visuals and audio align with your narrative, and use transitions and other editing techniques to keep the viewer engaged.

Choose The Right Equipment

The equipment you choose will have a significant impact on the quality of your video. While you don’t need to have the most expensive equipment, you do need to ensure that you have the right equipment for the job. This includes a good quality camera, microphone, and lighting. Poor quality equipment can detract from your story and make your video less impactful.

Storytelling is an art form, and creating a compelling video project requires careful planning and execution.

Remember to focus on your audience, develop a strong storyline, choose the right equipment, plan your shots, and edit your video effectively, and you can create a video that will captivate your audience and leave a lasting impression.

storytelling through video is a powerful way to connect with your audience and convey your message.”

  ― Chris Valentino, Goodmor9